HANDVERTISING - Idéia para JW

> HANDVERTISING
> via Update or Die by epruszynska (Suiça) on 10/25/07
>
> Spotted in Australia + The Netherlands – Handvertising. Inked on
> the hands and wrists of nightclub patrons, passout stamps are used
> as proof that someone has paid admission, is of legal drinking age,
> or can gain re-entrance to a club.
>
> Australia’s Passout Marketing owns the rights to use the pass-out
> stamps of a majority of Australian nightspots, giving them exposure
> to thousands of men and women aged 18-32 every week. They currently
> cover over 2,500,00 people each year, and venues are given a cut of
> ad revenues.
>
> The idea is spreading: Used by the Hotel Marriott in India for
> patrons of its popular nightclub Enigma, this personal stamp lists
> the phone number of the local cab company to discourage drunk driving.
>
>
>
>
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